Search engine ranking formulas, known as "algorithms", rank sites higher the more links they have that point to their website. Links are considered a kind of recommendation that a site is relevant, worth visiting. But getting links from sites that Google considers trustworthy isn't easy.
Start by submitting your site to various directories. Provide great content on your site that is worth linking to. Write articles that others would want to host on their sites, each with a link back to yours. Some use blogging to get links. Perhaps the most difficult approach is to exchange links with websites in your industry, called "reciprocal linking." It is inexpensive, but takes patience and constant work.Search engine optimization will take several months to get traffic flowing well, but don't skip this step just because you're in a hurry.
I consider SEO the essential foundation for Internet marketing. It's well worth the time you spend optimizing your website or the money you spend outsourcing the project to a competent SEO company. When you're ready to dig deeper, get my book Guide to Search Engine Optimization (
www.wilsonweb.com/ebooks/seo.htm), which will fill in the details.
